"Floating Projections" of the YEEZY Gap Round Jacket Illuminate NYC, LA and Chicago

Following the inaugural release announcement for the 10-year YEEZY Gap partnership on Tuesday, "Floating Projections" of the now-buzzing YEEZY Gap Round Jacket have illuminated monumental locations in New York City, Los Angeles and Chicago.Reaching new heights in an innovative marketing ploy, the soon-to-be-released silhouette has appeared glowing atop the exterior of popular landmarks, including New York's Madison Square Garden and Guggenheim Museum as well as Los Angeles' Dolby Theatre and Sta...